Noble Roots Midwife
Scope of Work: Brand Assets & Website Design
“My branding and website with Hanna turned out better than I could have imagined! It's like she reached into the deepest part of me and pulled out exactly what I needed to launch my new midwifery practice. She is organized and a joy to work with, and her designs are so creative. I get compliments all the time on my website and brand!”
What we’ve done together…
Meagan and I actually began working together long before this website. We first connected in 2024 while she was still working as a doula and finishing her midwifery certification. Even then, I could see the kind of midwife she was becoming, deeply grounded, incredibly informed, and completely devoted to serving families with compassion and confidence. When she reached back out after becoming a licensed midwife, it was time to build something entirely new. This wasn't just a website update. It was the launch of a new season of her work, and that deserved a new business name and brand that reflected both the depth of her experience and the heart behind the care she provides.
Together, we built Noble Roots Midwifery from the ground up. We explored the meaning behind her new name, developed a visual identity rooted in earthy, timeless design, and created a custom website that felt both deeply human and professionally grounded. One of my favorite moments was watching the original root illustration naturally evolve into the shape of a placenta, a perfect reflection of both her name and the work she was called to do.
We spent time breaking down what truly makes Meagan's approach different. I brought my perspective as both a former birth worker and a mom who has often struggled to find clear, grounded, and genuinely informative language on home birth midwife websites. She brought years of experience, wisdom, and a holistic philosophy that deserved to be seen and understood. Together, we translated all of that into messaging that feels authentic, approachable, and deeply aligned with the families she's hoping to serve.
The best part? Shortly after launching, Meagan shared that she was already nearly booked for her 2026 birth year. Watching birth workers step into businesses that not only look beautiful but genuinely support the life they're building will always be one of my favorite parts of this work.
These are the kind words she shared with me too!
“You really heard me and got to the root of my brand and my business! It felt like you just knew what I needed every step of the way. I would tell all my friends who need your help about how you create such beautiful designs and you really get birth- and other heart-centered businesses. Also that you are such a visionary and so wonderful to work with!”
