Kristen Estelle Doula

Scope of Work: Brand & Website Design

What we’ve done together…

When Kristen and I first connected, she was in a place I see a lot of doulas in, she had DIYed everything up until this point herself. But she wanted something more professional, more cohesive, something she could actually feel proud of using across her business. And while that was the surface ask, it was clear pretty quickly that it wasn’t just about “cleaning things up”… it was about bringing her work into better alignment with the way she actually shows up for families.

Kristen has this really grounded, easy presence. The kind of person you instantly feel comfortable with. So a big part of our work was making sure that came through online in a way that felt elevated but still deeply relatable. We lightly refined her brand, taking the lotus she already loved and shaping it into something more intentional and versatile, and then built out a warm, approachable color palette that carried that same energy across everything she touches.

The website itself came together in a really natural way. She had beautiful imagery, and we were aligned on how to present her holistic approach without overcomplicating it. But like so many doulas, the real work was in the words, slowing down and putting language to what she already does so well. Translating that presence, that intuition, that ability to hold space into something her clients could actually feel before ever meeting her.

By the end, we created something that just fits. A brand that feels like her, a website that clearly speaks to the families she loves supporting in Denver, and marketing pieces she can use with confidence. It’s clean, grounded, and aligned, but more than anything, it feels honest to who she is.