Empowering Your Business with
Holistic Marketing for Birth Professionals
Management and Content Creation Across Blogging, Social Media, SEO, & Email List Growth
Your business deserves to grow and catch fire in your community, but...
Finding your people and establishing yourself takes time, heart, consistency, and likely some holistic strategy. That’s where having a marketing expert and intuitive writer on your team can make so much real and foundational difference.
Let’s Create a Marketing Strategy Grounded in Authenticity and a Holistic Understanding of what connects and works For You.
My approach is rooted in empowerment, viewing your business holistically to identify sustainable marketing strategies tailored uniquely to your goals.
I specialize in crafting social media and marketing content for birth professionals—those committed to building trust and expanding their presence within the birth community. Leveraging a decade of firsthand experience in the birth world myself, I bring a deep understanding of how to write to our community in a way that resonates and connects with intention.
Midwives, doulas, birth photographers, birth centers, and birth educators are not just my clients—they are my passion. With years of specialized experience, I have honed a unique ability to deeply understand and embody the essence of birth work in every strategy I create. I offer a service imbued with dedication and profound insight, meticulously tailored to grow and empower your birth business.
The Holistic Experience
Discover & Strategize
The journey begins with the Discovery Phase, where we explore what makes your business unique. This deep dive into your qualities, magic, and values lays the foundational understanding that guides our entire strategy.
You may come into our collaboration with ideas of what types of marketing support you need or if you aren’t sure we can discuss ideas during our “get to know each other” call. Most clients start with one of my set packages than with each renewal we refine and evolve alongside your growth journey.
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⌓ Discovery Questionnaire
⌓ 1:1 Strategy Call
⌓ Summarized Strategy Plan
⌓ Goal Setting
Creating Magic
In the Creation Phase, I craft content that resonates with your core values and strategic objectives. You'll have the opportunity to review, refine, and approve the content to ensure it perfectly matches your voice and vision. Many clients find they have little to change, appreciating the ease of not having to manage their writing, often giving a warm thumbs up to move forward. While others love to offer their own spin and wording in minor tweaks throughout.
Leave it to Me…
During the Scheduling and Management Phase, I handle all technical details, from optimal timing for posts to using effective search optimization and hashtags. I closely monitor the performance of each post, swiftly addressing any glitches or issues to maintain a smooth flow. While I manage the bulk of the technical side, I encourage you to stay involved in engaging with your audience to maintain the authenticity of your brand.
From here we refine, rinse, and repeat until we are in lockstep creating and expressing your business through thoughtful marketing.
Testimonials & Real Results
❝ I have been working with Hanna for over a year now and have seen tons of growth on my Instagram, it’s not even funny! What drew me to working with her was how much I loved her own content but also how similarly we both saw birth. That has resonated so clearly with the content she writes for me. It's also been so interesting to see the images that Hanna chooses, which I like, because I'm soooo picky myself. It's allowed me to have some freedom and SO MUCH LESS stress. I literally reccomend her all the time and have sent her so many of my fellow birth colleagues because she really does such an amazing job!❞
— danielle
❝ HANNA! I cannot believe it! I’m number 6 and number 4 on Google for our searches! I am in SHOCK! Like literal shock! I’ve been checking almost daily but forgot the last few days, and the indexing just for a week or so ago must have finally hit (or maybe something else? Idk haha) and I moved up a TON! I honestly couldn’t ask for anything better! THANK YOU!❞
— anna
❝ There aren't enough kind words for the weight off my shoulders you have provided. I always felt like I was failing because marketing (social media, blogging, newsletters, etc.) was *always* on my to-do list and *always* bumped to the bottom, never being completed. Overcome with the weight of indecision, imposter syndrome, utter caution for my clients privacy and so much more prevented me from doing any of it. You have beautifully taken over that responsibility for me, but yet, in my voice. That is a true talent that I hope you can see in yourself. I think that EVERYONE should work with you and I won't stop sharing that love ever. ❞
— Lindsey
what you need to know
frequently asked
Can you fully take over my Instagram?
YES! I handle all the caption writing, post creation, photo selection, and strategy. The goal is that with time and trust you can fully let go and take social media completely off your to-do list!
What types of clients do you work with?
I specialize in creating content specifically for birth workers (that means midwives, doulas, birth centers, and my particular favorite Birth Photographers! If you are in a different industry but think your brand and specialty may still resonate please still inquire!
How do I get more followers on Instagram?
Consistency, Authenticity, and Cohesiveness
I won’t sugar-coat it or claim there's a secret switch to instantly boost your followers. The truth is, consistency, authenticity, and active engagement are the surest paths to growth. I utilize numerous strategies and methods to enhance your engagement and can help expand your following. However, I always discuss with clients about setting goals beyond just follower counting. Having a more holistic view of growth can liberating and a lot more lucrative!
Will it really sound like me if someone else is writing on my behalf?
I start every project by listening to you!
I do everything in my power to personalize your captions according to our connection meeting and what you share in your onboarding questionnaire. So the more you give the more I can adapt your captions to reflect your unique perspective! Along the way I love your feedback so we can refine your voice and values as a brand.
availability
I want to be able to invest in your strategy and growth.
Which means I only take on a set number of ongoing clients per month. My calendar fills up quickly but the best way to start working together is to either reach out directly for up-to-date availability OR join my waitlist to be among the first to hear when space opens up.
pricing
I’m like hiring a marketing or social media partner who embodies your business and brand.
I’m not a virtual assistant or even a social media manager as many people understand it. I am truly a holistic marketing strategist who can transform your business marketing but it can be an investment.
plans start at $566 per month
with options for 6 months or 1 year plans only
Download the full Pricing Guide
One of the best benefits of our partnership is that once you're in, you're truly in.
Once you become a client and we finish out a minimum of 3 months together, you can effortlessly renew, evolve your strategy, or make adjustments at any time. Being part of our client community means you have access to exclusive add-ons and opportunities not available to first-time bookings, ensuring your evolving needs are consistently met.