Pauline Carr Midwife
Scope of Work: Brand & Website Design
“ When I came across Hanna I immediately felt something different. She really understood the heart of connection that I was looking for. She was able to ask the questions and communicate with me in such a way that she drew out my strengths and vision and heart for my calling and was able to transfer that into a website. The website doesn't just give information in conveys my heart and my calling as a midwife. Many people have told me that they teared up reading my website because they felt the love and passion and they felt like somebody finally understood what they needed. I was paralyzed by the thought of making a website myself but Hanna took that weight off of me and made it so easy.......I cannot thank her enough for what she has done for my business and my brand and my heart. ”
What made you say YES to hiring Hanna Hill Creative?
Her warmth and heart and creativity and how it showed up in the language she uses.
What was your favorite part of working together?
I love Hanna's heart. Also she is efficient and she clearly understood the assignment!
What we’ve done together…
Pauline is a midwife in North Florida, and we connected during a huge life transition. After years of practicing in California, she was moving across the country to be closer to family and bring her experience, wisdom, and heart-centered midwifery care to a new community.
Transitions like that require more than just a new address and google listing. They require thoughtful positioning and intentional marketing so the next chapter of your work can land well in a new place. Pauline initially came to me looking for a Squarespace website template, and we started with the Rose Quartz template as a foundation for her new site.
She also decided to add my Template Builder Package so we could customize the template together with more ease and support. That allowed us to reshape the layout, refine the messaging, and build a website that truly reflected the depth of her work and the community she was stepping into.
As we started the process, it became clear that her business also needed a more elevated and professional logo design to support this evolution. Alongside the website build, we developed a simple yet profound brand direction that helped guide the entire project. The icons, typography, and soft design elements brought together a warm, professional, and timeless brand identity that feels deeply aligned with Pauline’s presence as a midwife.
Now when you land on her website, you immediately feel grounded. There’s a sense of trust, experience, and calm leadership that mirrors the care she offers families.
And honestly, it’s hard to believe this site started as the Rose Quartz template. It’s such a beautiful example of how powerful the Template Builder process can be when you combine a strong Squarespace website template with thoughtful branding, strategic design, and personalized support.
