Emerald Doulas
Scope of Work: Website Design and Marketing Support
“Working with Hanna Hill Creative is one of the best business decisions I've made over the past year. I've taken a lot of pride in being hands-on & not outsourcing business activities, but once I realized I couldn't manage our social media well, I reached out to Hanna. She made it so easy! From detailed intakes to warm conversations, she learned about me, my brand, & my goals, took what she learned, & became my voice. She is responsive, reliable, & knows the business of birthwork first hand. The return has absolutely been worth the investment!”
What made you say YES to hiring Hanna Hill Creative?
Your professionalism combined with approachability. I interviewed one other person who I loved creatively, but I never knew how long it would take to get a response from her.
When you received your content, what was your first impression?
I'm always really happy with the content, & when I have tweaks/feedback, your response time is amazing!
What was your favorite part of working together?
I love seeing our content growing! Aesthetically our IG is eye-catching, & the copy is so heartfelt, authentic, & sometimes funny. It reflects who we are
What we’ve done together…
Some client relationships feel more like coming home, and that's exactly what working with Emerald Doulas has been. Long before we ever worked together for these projects, Melanie and I knew each other through the Durham birth community. She founded one of the first doula agencies in the area, and over the years we attended births alongside one another, usually with Melanie as the incredible doula and me documenting the day as the birth photographer. We both cared deeply about the same families, and it's a season of my life I'll always be grateful for. So when we reconnected in 2024, it felt incredibly full circle.
What started as social media management quickly became something much bigger. One thing that's important to me is building long-term relationships with my clients. In fact, I usually wait a year or two before asking for testimonials because I want people to speak from real experience, not just the excitement of a new set of posts. I want to become part of the business, understand the nuances, and help it evolve over time. And that's exactly what happened with Emerald Doulas.
During our first year together, the business was navigating a major transition. After years of being known throughout Durham for birth doula support and childbirth group classes, they made the intentional decision to focus exclusively on postpartum doula care. That kind of pivot requires more than updating a few words on a website. It requires clarity, consistency, and the confidence to communicate a new direction while continuing to build trust within an established community.
Together, we refined their messaging, strengthened their marketing strategy, and created consistent social media that felt warm, honest, inclusive, and sometimes just plain funny. We leaned into the real experience of postpartum, celebrating the joy while also making space for the messy, exhausting, and beautifully human parts of early parenthood. That voice resonated deeply with families and helped keep their postpartum calendar thriving through a season of change.
As the brand continued to evolve, it became clear their website needed to evolve too.
Their original site was informative, but it no longer reflected the personality, confidence, and connection we'd built everywhere else. So together we created a website that feels unmistakably Emerald Doulas. Modern, colorful, approachable, and rooted in the incredible care their team provides every single family.
Watching them celebrate ten years as a doula agency with a brand and website that finally matched who they had become was such an honor.
Together we've worked on:
Business strategy and messaging during a major service pivot
Ongoing social media management and content strategy
Brand elevation and marketing alignment
Custom website redesign
Long-term marketing support and business growth
This project is a reminder that there isn't one right way to build a brand. Sometimes the best work doesn't happen in one launch. It happens over years of partnership, trust, and growing alongside a business as it becomes even more of what it was always meant to be.
