Lindsey Eden: Holistic Marketing Case Study
Scope of Project: Instagram, Blogging, & Email Marketing
About the Client
Meet Lindsey the passionate birth photographer and doula behind
She is based in Denver, Colorado. Our collaboration began when Lindsey reached out about gaining consistency and support for her Instagram. We connected through birthy friends and Birth Becomes You which brings so many birth photographers together across the world. We started working together on her social media in early 2023 and have gone through a full holistic marketing strategy together that has evolved over the last many months!
Our Goals
Objectives in social media marketing are as unique as you are, especially for birth businesses where trust, growth, and local connection are key. For Lindsey Eden Birth Photography and Doula, our goals were tailored to relieve her of some pressure, allowing her to focus on the in-person aspects she loves, while ensuring she reaches more families online. We aimed to showcase her beautiful work regularly, sharing inspiration and education with her followers.
Local Birth Lead Generation: Maintain top-of-mind awareness in the Denver community as the go-to birth doulatog.
Reduce Marketing Stress: Lindsey sought balance and more time for in-person work, wanting to take on more sessions and offer personalized client care without the burden of social media management.
Consistent Content Sharing: We aimed to ensure her presence remained consistent and updated, sharing valuable and inspiring content weekly.
What Hanna Did
In my collaborative journey with Lindsey, our strategy started with posting regularly (5x a week) on Instagram. We curated content that struck a perfect balance between education, inspiration, and personal connection, all woven together with Lindsey’s profound empathy and established authority in the Denver birth community. Regularly, we shared birth stories of all types, celebrating the diversity of birth and the power of autonomy, truly highlighting the compassionate care and the unique way Lindsey reaches and serves her clients. She is truly an inspiration to me, especially as I started to observe and experience the inner workings of her business. It became a very intuitive process for us both, feeling like we were on the same page articulating her power and the way she connects so deeply.
This strategy was meant to be a six-month plan, but after about three months, we had a connection call to go over fears and stresses she was feeling in the process. So we decided to find new and more holistic ways to approach her audience with the same love and authenticity but without relying so heavily on our social media. From there, we decreased our Instagram posts to 3x weekly and started adding a monthly blog and content calendars to help her stay on track alongside my work. We finished out the six months of her first plan with her calendar booking up beautifully, and we were excited to dive into more.
She then decided to book a full transformative year plan with me where we not only transformed her website completely (read that transformation story here) but we also added strategic and automated email marketing alongside her consistent Instagram and blogging. It’s been an amazing 18ish months working together and seeing her grow.
The Results
Our strategic collaboration led to some real and amazing results!
Booking Success: Within just 6 months of implementing our strategy, Lindsey’s booking calendar was filling up beautifully, marking the biggest success in a competitive market for her services.
Reach Increase: We witnessed a 200% increase in average post reach, with most posts hitting one thousand each. Her website traffic doubled after launching, thanks to our consistent blogging efforts. She now ranks number 2 for her top keywords!
Follower Growth: Starting with a solid base of 4k followers, we've nurtured the Eden community to an impressive 6.1k followers through purely organic growth. All are truly engaged and passionate about Lindsey and her work.
Content Resonance: We’ve established a rhythm on her social media that her community can count on. They know she is available and yet booking consistently, sharing genuine connections rather than the stress of “what to write and post.
These results highlight the success of our intentional approach and the valuable content we've collaboratively produced. They represent important markers in Lindsey Eden's journey, reinforcing her online presence and demonstrating the impact of genuine, continuous storytelling in building and broadening a committed audience.
What Lindsey Says…
“Hanna has taken my business to the next level with her thoughtful organization, genuine connection, and authentic creativity. I feel as though we 'speak the same language' and am always blown away with what she is able to create for me and my business. Investing in her expertise has been the best decision I have made for my career.”
“There aren't enough kind words for the weight off my shoulders you have provided. I always felt like I was failing because marketing (social media, blogging, newsletters, etc.) was *always* on my to-do list and *always* bumped to the bottom, never being completed. Overcome with the weight of indecision, imposter syndrome, utter caution for my clients privacy and so much more prevented me from doing any of it. You have beautifully taken over that responsibility for me, but yet, in my voice. That is a true talent that I hope you can see in yourself. I think that EVERYONE should work with you and I won't stop sharing that love ever. ”
