The Ultimate Birth Worker Social Media Calendar
If you're a doula, midwife, lactation consultant, childbirth educator, or birth photographer trying to grow your presence online, a consistent and aligned social media strategy is essential. But let’s be honest: posting every day, knowing what to say, and tying it into your offers without sounding like a robot can feel overwhelming. That’s where a strategic social media calendar tailored for birth workers comes in.
This blog post is your go-to resource for a year’s worth of intentional content ideas based around the birthy holidays. Using this list, you’ll be able to align your social content with seasonal niche days that actually make sense for your content.
Why Posting on Social Media Holidays is Strategic for Birth Workers
Jumping on relevant social media holidays isn’t about being trendy for the sake of it. It’s about joining conversations that your audience is already having. Tapping into these niche-specific observances helps birth workers like you show up in meaningful ways while also increasing reach and visibility.
By aligning your content with national or global holidays tied to birth, women’s health, and family wellness, you increase your chances of being discovered through hashtags, shares, and timely relevance. Plus, it allows you to educate, advocate, and build authority while staying connected to the rhythm of the wider birth and wellness community.
January
Cervical Health Awareness Month
Jan 1: New Year’s Day
The 3rd Monday is Martin Luther King Day
Strategic idea: The New Year is a perfect time to share birth intentions, manifesting a great year full of births, or share education to your audience about how to step into the year with empowerment. I always love wrapping up the end of the year with a look back and starting January with a look forward!
February
Black History Month
Feb 12: National Reproductive and Sexual Health Awareness Day
Feb 14: Valentine’s Day
Theme idea: During Black History Month, highlight and celebrate Black birth workers, advocate for maternal health equity, or feature historical figures in birth justice. I love sharing about the history of granny midwives in the South especially but there is so much black history to pull from!
March
Women’s History Month
March 8: International Women’s Day
March 22: World Doula Day
March 22-28: World Doula Week
Theme idea: For World Doula Week, if you're a doula, share honest education around the value you add — from calming the room to helping families advocate for themselves in big moments. If you're a midwife, birth photographer, birth center, or other birthy provider, take this week to highlight local doulas you love working with and build those community bridges that lead to shared trust and online reach.
April
Cesarean Awareness Month
April 1: April Fools
April 22: Earth Day
The last week of April is Infertility Awareness
Theme idea: For Cesarean Awareness Month, share empowering cesarean birth stories or myths and facts about c-section recovery support.
May
Maternal Mental Health Month
Preclampsia Awareness Month.
National Nurses Week (May 6-12)
May 5: International Day of the Midwife
May 7: Nurse Appreciate Day
May 12: Mother’s Day (US)
Theme idea: For International Day of the Midwife, share how midwifery care changes lives, highlight your favorite midwives in your local community, or educate about midwife-led models of care.
June
Pride Month
The 3rd Sunday is Father's Day.
PTSD Awareness Month
June 6: International Homebirth Day
June 19: Juneteenth
Theme idea: During Pride Month, affirm your inclusive care, showcase LGBTQ+ birth stories, or highlight affirming providers and allyship. For PTSD awareness it’s a intentional time to talk about birth trauma support and letting your audience know you are a safe space for the real.
July
July 4: Independence Day (US)
Theme idea: Take a break or share something personal. It’s ok to take social media rest and honestly July doesn’t have anything for our niche so I usually just sit back and stay present in my actual life.
August
National Breastfeeding Awareness Month
Aug 1-7: World Breastfeeding Week
Black Breastfeeding Week (Aug 25-31)
Aug 26: Women's Equality Day
Theme idea: During World and Black Breastfeeding Weeks, focus on sharing accessible breastfeeding education and centering Black voices and experiences in the lactation space. Create local resource-style posts highlighting all lactation consultants and doulas, or feature birth community partners you trust to support families in their feeding journeys.
September
NICU Awareness Month
PCOS Awareness Month.
Theme idea: For NICU Awareness Month, share gentle postpartum support tips for NICU families or offer validation for their unique journeys.
October
Pregnancy and Infant Loss Awareness Month
The 1st week is National Midwifery Week.
Oct 15: Pregnancy & Infant Loss Remembrance Day
Oct 10: World Mental Health Day
Theme idea: For Pregnancy & Infant Loss Awareness, hold gentle space for families navigating grief. Share resources on healing after miscarriage or loss, offer affirming language around grief, and remind your audience that honoring loss is part of honoring the full spectrum of parenthood.
November
Prematurity Awareness Month
Nov 17: World Prematurity Day
Nov 28: Thanksgiving (US)
Theme idea: On World Prematurity Day, share stories of resilience, NICU milestones, and how birth workers support premature babies and their families.
December
Universal Human Rights Month
Dec 10: Human Rights Day
Dec 21: Winter Solstice
Dec 25: Christmas
Theme idea: For Winter Solstice, share reflections on slowing down, the sacredness of dark seasons, and tending to postpartum rest and reflection.
Hey there I’m Hanna
I’m a brand and website designer, marketing strategist, and former birth photographer turned business coach for women-led, heart-centered brands. I specialize in working with mamas, birth workers, creatives, and service-based entrepreneurs to build aligned, sustainable businesses rooted in strategy, storytelling, and soul. The ones who want to take their side hustles into careers to support their families!
